Profit Killers and Pitfalls to Avoid in your eCommerce Strategy
As a part of April’s profitability month we are diving in with Andrea Leigh, from the Allume Group, to address how to build a framework that addresses profitability in your organization. The idea of profitability sounds simple but is complicated to execute inside an organization and requires cross functional teams and collaboration to understand how it is defined and measured. We will address how to incorporate it into your strategy and some of the pitfalls to avoid with specific retailers that can be profit killers.
Join Lauren Livak from the Digital Shelf Institute, and Andrea Leigh from the Allume Group to discuss best practices and tips for ensuring your eCommerce strategy is built for profitability.
You'll Learn:
A framework for thinking about profitability
Profit killers and pitfalls for specific retailers
How to incorporate those learnings into your strategy that tells the story of your commerce strategy
