This webinar tackles a very challenging problem around how to build an eCommerce P&L sometimes referred to as a shadow P&L. Traditional P&Ls do not always fully account for eCommerce efforts due to which team holds the budgets and where the money is coming from to fund all commerce efforts. A separate eCommerce P&L for internal use allows you to dive deeper into holistic eCommerce performance and get a better sense of if your strategy is working and what levers to pull to be successful.
Join Lauren Livak from the Digital Shelf Institute, and Rick Watson from RMW Commerce to understand how to begin the process of building an eCommerce P&L to understand your performance internally.
You'll Learn:
Why an eCommerce P&L is different than a traditional P&L
What metrics the eCommerce P&L can help you identify
How to collaborate internally to create an eCommerce P&L that tells the story of your commerce strategy
