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    ON DEMAND

    From Conflict to Collaboration:  

    Breaking Down IT and Business Silos

    Do you feel as though your IT function and marketing or eCommerce functions are not in sync? This is often the case in organizations but it doesn't have to be. It is time to break down the silos between IT and other business functions and start to think about every function as the business.

    The Digital Shelf Institute partnered with MikMak to interview CIOs and business leaders from over 15 different brands to understand how they are bridging the gap between these functions.

    3 Things You Will Gain:

    • Mindset shifts needed to be able to operate more cross functionally.
    • Tactics you need to be able to operate more cross functionally.
    • How to bridge the gap between IT and other business functions so that you can start to think about every function as the business

     

    Lauren Livak

    Director | Digital Shelf Institute

    Marni Edelhart

    Director, Events & Podcast Marketing | MikMak

    Darren Silverman

    SVP Digital, Commerce & Media | Petmate