Decoding the Ecommerce Data Ecosystem: Unifying Data Silos to Unlock Performance
The digital data ecosystem is constantly evolving and changing as new data sets become available and brands work to connect the dots between each piece of the ecosystem. The important element for brands is learning how to navigate the complexity, break down silos in their organizations and turn insights into action at every step on the consumer journey.
Join Lauren Livak Gilbert, Executive Director, Digital Shelf Institute, Tim Caggiano, Head of eCommerce Reporting & Analytics, Nestle, Salim Bachatene, SVP Global Sales, eCommerce, NielsenIQ, Michael Nunes, Director of Product Strategy & Operations, Pacvue to learn:
How to juggle the different elements of your data ecosystem
How other brands are breaking down silos across teams
How to connect your data from the digital shelf to retail media
What do they wish the other side of the fence knew?
Lauren Livak Gilbert
Executive Director | Digital Shelf Institute
Tim Caggiano
Head of eCommerce Reporting & Analytics | Nestlé
Salim Bachatene
SVP Global Sales, eCommerce | NielsenIQ
Michael Nunes
Director of Product Strategy & Operations | Pacvue
