The Why Behind the Buy: Decoding Consumer Behaviors for Increased Reach
Tired of chasing a moving target? Consumer behavior is constantly evolving, and the old rules no longer apply. But the good news is, you can get ahead of the curve.
Join Lauren Livak Gilbert, from the Digital Shelf Institute and Jeriad Zoghby, Chief Commerce Strategy Officer, Interpublic Group (IPG) to learn about the key takeaways from IPGs latest consumer behavior study. Some of the insights might not be what you think! They will cover:
How to make your consumer interactions more sticky
Which channels are for discover versus purchase
Different demographic preferences
Category specific consumer insights
Lauren Livak Gilbert
Executive Director, Digital Shelf Institute
Jeriad Zoghby
Chief Commerce Strategy Officer, Interpublic Group (IPG)
