Unlocking Profit: The Art of Strategic Price Pack Architecture
In today's competitive market, efficient Price Pack Architecture (PPA) is essential for brands seeking to optimize portfolios, satisfy customer demands, and drive profitable growth. It's not enough to simply have the right PPA; companies must also establish internal processes, roles, and responsibilities.
Join Lauren Livak Gilbert, Director of the Digital Shelf Institute and Matthew DeMarsico, Director of Business Strategy & Consulting at Market Performance Group, for an in-depth look at the strategic principles and practical applications of PPA.
Their presentation will cover:
The definition and scope of PPA
Qualities of a successful PPA
The importance of integrating a defined PPA process within an organization
Lauren Livak Gilbert
Executive Director, Digital Shelf Institute
Matthew DeMarsico
Director of Business Strategy & Consulting, Market Performance Group
