Executive Insights: The Primary Drivers of Ecommerce Profitability Across the Digital Shelf

In the old world, where ecommerce often comprised less than 15% of a company’s sales, improving the profitability of online channels wasn’t a priority. But as companies see the proportion of ecommerce sales increase dramatically, the urgency has arrived. 

Ecommerce is no longer considered an edge case — it’s the future of retail. This renewed focus has led many executive teams to ask their digital leaders: What drives profitability in ecommerce — and how can we improve it?     

This study aims to bolster collective intelligence among large consumer product manufacturers: identifying the primary drivers of ecommerce profitability, as well as some solutions that have proven to be successful.

You’ll take away: 

• The definition of profitability;
• Factors that can affect your company’s profitability; and 
• Actionable solutions for improving profitability.