The Full Revenue Impact of Retailer Ad Platforms

Making a forceful case for more substantial investment in retailer ad platforms requires full visibility into its impact on essential business metrics. From sales and partner activity to retention and other critical areas of the digital shelf, the DSI offers a new framework for calculating how retail advertising positively impacts these focus areas.

Our new study and retail ad spend calculator will help brand executives like yourself answer the critical question: What is the total value of my retail media spend?

This study and calculator was co-authored by Molly Schonthal, founder of The Digital Shelf Institute Executive Forum, and Chris Perry, digital commerce consultant and former vice president and advisor at ecommerce provider Edge by Ascential.

Their work takes insights and anonymized data from dozens of ecommerce leaders at some of the largest brands to outline how to assess the full impact of retailer ad spend to make a forceful case for a more substantial investment.

You’ll take away:

• Additional dimensions of retail media investment returns, including improvements in overall media value, partner relationship value, offline product placement, repeat rate, social validation, and digital visibility — as well as a boost in cost per acquisition efficiency.
• An ad spend calculator to help you gain visibility into direct and indirect ROI between the emerging retail media capabilities and the traditional national media capabilities