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    Omnichannel Series

    Takeaways from Amazon's Q3 Earnings with Melissa Burdick from Pacvue

    Melissa Burdick, co-founder and CEO of advertising platform Pacvue discusses her insights on Amazon’s Q3 earnings and how this affects business strategies as they continue to shift.

     

    Melissa Burdick, co-founder and CEO of advertising platform Pacvue, joined Rob Gonzalez and Peter Crosby, co-hosts of "Unpacking the Digital Shelf", to analyze Amazon's Q3 Earnings following a successful Prime Day. They discuss how this should affect brands as they prepare for the holiday season and 2021. You can listen to the full episode on the podcast page. 

    Melissa also recently participated in The Great Brand Debate: Insource or Outsource? with John Denny the VP of ecommerce and digital marketing at CAVU Venture Partners, Macarena Herrera, ecommerce performance marketing media team lead at Reckitt Benckiser, and Jim Morgan, head of ecommerce at Vita Coco. These experts provided their POVs on outsourcing versus insourcing, lessons learned from each path, and a decision tree to help your organization make the right choices at the right time.