REPORT

Disrupted: Retail Media's Impact on Organizational Design

The advent of digital commerce has not just disrupted the consumer’s path to purchase, it reinvented it. In doing so, it prompted brands to evaluate their team structures to see what changes would be needed to address the challenges and opportunities that existed in the brave new world of digital.

The Digital Shelf Institute (DSI) partnered with WARC Digital to interview digital leaders across the industry to better understand how they are shifting their organization and strategies to meet the needs of the changing consumer landscape.

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