DSI AND STRATABLY REPORT

The Role of Product Detail Pages (PDPs) in Retail Media Budget Decisions

How High-Quality PDPs Are Connected to Retail Media Spend

Brands are prioritizing how and where they spend their dollars. 

And with more than 600 retail media networks available today, they have a renewed focus on profitability. 

They want to ensure that every dollar spent on retail media is valuable and that the content that it is driving to convert.

The Digital Shelf Institute (DSI) partnered with Stratably to do a deep dive into brands' retail media investment strategies and learn how product detail page (PDP) quality can influence investment and help brands gain more support internally for digital shelf content.

Download the report to gain insights on: 

• Retail media’s contribution to profitability;

• How product detail page (PDP) quality factors into the equation; and 

• How retailers can stand out among competition. 

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