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Joint business planning (JBP) is a practice that helps brands and retailers align on how they should work together over the following year. Brands and retailers have used this practice for years to meet specific collaborative goals — but there is no standardized process.
This missing standardization can sometimes cause confusion on both sides about what the expectations are or what is needed to meet these goals.
The Digital Shelf Institute (DSI) partnered with Microsoft Advertising on a new report. The report interviews 14 leading brands and retailers to understand how each approaches the JBP process. The research spans a wide range of verticals — food and beverage; hair care; personal care and beauty; alcohol; snacks; toys; and home improvement.
Download the report to gain an actionable rubric for identifying key areas of collaboration efficiently and effectively.
The DSI and Microsoft Advertising explored the following questions with 14 leading brands and retailers:
How do they prepare and execute JBP within their organizations?
What are their best practices for JBP?
What do they wish the other side of the fence knew?
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