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    Unpacking the Digital Shelf Ecommerce Podcast

    Candid Conversations and Expert Advice From Digital Shelf Leaders

    Unpacking the Digital Shelf is an ecommerce podcast exclusively for brand manufacturers looking to win on the digital shelf with advice from those who’ve been there.

    Listen to thought-provoking interviews with experts from Wunderman Thompson, Deloitte, and Forrester, as well as tech leaders like Microsoft and Sitation, iconic brands like General Mills, Stanley Black & Decker, and Johnson & Johnson, plus best-selling authors, top consultants, and so much more.

    Podcast Episode 11/25/24#}

    Audience and Content Come Before Product, with Ash...

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    Podcast Episode

    Audience and Content Come Before Product, with Ash McMullen, Head of Ecommerce at Advantice Health

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    What’s My iROAS and Other Questions that Demand Answers, with Andrew Criezis, President at NIQ

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    The Future of Shopping is Nearer Than You Think, with Natalija Pavic, Sr. Product Marketing Manager...

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    Become a Beloved Brand, with Andrea Leigh, Founder & CEO, Allume Group

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    Amazon AI is Changing the Rules of the Search Game On You, with Spencer Millerberg, Founding...

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    Transforming for the Era of Profitability, with Jamie Schwab, Vice President, Global Digital...

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    Empathy and Envy Can Drive Your Org to Customer Centricity, with Jennie Alexander, Ecommerce and...

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    The Ecommerce SEO Game is Shifting Dramatically, with Spencer Millerberg, Founding Partner at...

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    The Art and Science of Driving Growth, with AJ Patel, VP of Global Growth at U Beauty

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    Defensive Selling Strategies at Amazon, with Martin Heubel, founder of Amazon consultancy...

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    To Operationalize AI, Take the Blue Pill and Enter the MAITRIX, with Chris Perry and Oskar...

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    Mapping Your Way to the Digital Product Passport, with Raphael Gutierrez, Director of Global PXM...

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    A New Playbook for In-Store Retail Media in an Omnichannel Age, with Jeffrey Bustos, VP Measurement...

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    Using Data to Identify and Drive Omnichannel Growth Use Cases, with Andy Beilke, Sr. Development...

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    Why We are Like Bees, and Why it Really, Really Matters, with Byron Reese, Futurist and Author of...

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    Riding a Generational Shift of Data, Attribution, and Marketing Leadership, with Rachel Tipograph,...

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    How to Get Your CEO’s Attention for the Big Swings of Commerce, with Jeriad Zoghby, Chief Commerce...

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    Content Quality, Speed, and Lower Cost - You CAN Have All Three, with David Feinleib, Founder and...

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    Sure, Price, But Trust? That’s the Clincher, with Andrea Leigh, Founder & CEO, Allume Group

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    Aim Much Higher, Move Much Faster, with Steve Dennis, bestselling author of Leaders Leap:...

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    The Scoop from the Beaches of Cannes, with Lauren Livak Gilbert, Executive Director of the Digital...

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    LIVE FROM CANNES LIONS: Navigating the Amazon Canvas with Jeff Cohen, Principal Evangelist at...

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    Worried about AI? Byron Reese is 93% Sure You Don’t Have to Be, with Byron Reese, Futurist and...

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    Your Packaging has 3 Seconds to Sell, with Michael Keplinger, Founding Partner at Smashbrand

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    Delivering Differentiated Content in a World of Content Overwhelm, with Warren Daniels, CMO at...

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    Spicing up the Global Creative Process at McCormick, with Leah Carlson, VP Client Services at Velir

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    New Research: The Impact of PDP Quality on Retail Media ROAS, with Russ Dieringer, Founder & CEO,...

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    Sustainability is Shifting from Promise to Progress, with Keith Anderson, Founder & Principal...

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    A Model for Global Analytics Transformation and Harmonization, with Celia Van Wickel, Director...

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    Loyalty is Now Everyone’s Job, with Andrea Leigh, Founder & CEO, Allume Group

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    Insights from Ecommerce in Asia, with Rebecca Xing, CEO at Trustana

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    Those Silos Ain’t Gonna Bust Themselves, with Diana Macia, Director of Global Omni-Commerce...

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    The Scoop from CAGNY, with Russ Dieringer, Founder and CEO of Stratably

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    How to Activate a Killer Brand, with Natalie Cotter, Sr. Director, Digital Retail at Liquid Death...

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    Best-in-Class Data Governance Takes a Community, with Lindsay Savage, Sr. Director, Business...

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    How to Be a Big Bet Legend, with John Rossman, co-author of Big Bet Leadership: Your Transformation...

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    How to Access and Measure Retail Media Networks in the Wild West Era, with Andreas Reiffen, CEO &...

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    You Have Best-In-Class Digital Content, BUT is it Effective?, with Shazer Baig, Ecommerce Director...

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    The Funeral Preparations for the Death of the Cookie Must Start Now, with Jeff Greenfield, CEO at...

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    2024: The Year of OMNIGEDDON!, with Chris Perry, Chief Learning Officer at firstmovr

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    Driving PDP Performance Through Authenticity at Scale, with Tom Logan, Co-founder & CEO at Cohley

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    Predictions for 2024 in Ecommerce, with Andrea Leigh, Founder & CEO, Allume Group

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    Attribution is Dead. Long Live Statistical Modeling, with Meghan Corroon, Founder and CEO at...

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    No data, No Dollars: Lessons from DCG’s Retail Media Benchmark Report, with Gregor Murray, VP of...

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    Unlocking Peace, Power, and Impact by Owning Your Identity at Work, with Amazon Best-Selling Author...

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    Streamlining and Optimizing the Content Supply Chain, with Gloria DeCoste, Director of Omni-channel...

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    The Walmart Marketplace: "Copy & Paste" is a Waste, with Kiri Masters, Head of Retail Marketplace...

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    2024 Challenges and Opportunities: Insights from CPG Boardrooms, with John Carroll, President...

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    Real-World Examples of How Top Brands are Using AI on the Digital Shelf

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    Integrate Your Retail Media and In-store Campaigns for Better Results, with Paul Brenner, SVP,...

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    A Collaborative Mindset in Highly Pressurized Times, with Kenji Gjovig, Managing Director at...

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    From No Regrets Bets to Operational Transformation: Crafting an AI Strategy to Win Big, with Mike...

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    Ozempic Hot Take: What Impact will GLP1 Drugs Have on the CPG Industry, with John Carroll,...

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    Wringing Performance out of Amazon Marketing Cloud, with Ross Walker, Retailer Marketplaces Paid...

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    Takeaways from the Q3 Allume Group EIQ Report, with Andrea Leigh, Founder & CEO, Allume Group

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    Is Ecommerce Still Where the Growth Is Coming From? With Russ Dieringer, Founder and CEO of...

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    Data on the Future Shopper, with Naji El-Arifi, Head Of Innovation & Hugh Fletcher, Global...

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    Amazon is Shifting Ownership for Growth Entirely to You - What Do You Do?, with Martin Heubel,...

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    Ecommerce for CEOs, with Dean McElwee, Director of Global Ecommerce Collaboration, Stanley Black &...

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    IAB/MRC Issues New Retail Media Guidelines: Jeffrey Bustos, IAB, Kelly Kachnowski, The Mars Agency,...

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    All the Store’s a Stage, with Arsen Avakian, CEO and Founder of Cooler Screens

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    A Health Checkup for DTC, with Carina McLeod, CEO and Founder of Ecommerce Nurse Limited

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    A Guide to Bringing Data to your CFO Conversations on Digital Shelf Investments, with Mark Koster...

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    Unlock a Treasure Trove of Data to Measure Amazon DSP Performance, with Kiri Masters, Head of...

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    The Crystal Ball for Retail Media Success is Taking Shape, with Aisha Khan, VP Strategy and...

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    Interview: AI Can Change the Scale and Impact of your Digital Shelf Program Right Now, with Steve...

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    Interview: Having a General Manager Mindset In Commerce, with Samir Bhavnani, VP of Sales, and...

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    Interview: Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets, with Jason Del Rey,...

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    Interview: Unit Growth Strategies, AI, and Negotiating Leverage: Takeaways from the Q2 Allume Group...

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    Interview: The People, Process, and Tech for Seamless Shopping, with Michael Klein from...

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    Retail Readiness to Drive Max Performance Across Paid, Organic, and Product Page Conversion, with...

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    Interview: The Future of Stores is Happening Now, with Stewart Samuel, Director of Retail Futures...

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    Interview: Building a Scalable and Effective DTC Capability, with Carter Jensen, Senior Manager...

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    Interview: Earning the Right to Keep Texting Your Consumers, with Megan Trinidad, VP, Executive...

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    Interview: Making Metrics that Matter Actually Matter, with Gregor Murray, VP of Strategy, Digital...

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    Interview: Drawing a MAP Away from Pricing Erosion and Towards Brand Equity, with Rae Guimond,...

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    Interview: Building Brand Power in Your Category, with Mike Friedberg, Director Of Ecommerce at...

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    Interview: Know Your Consumer at the Zip Code Level, with Corey Apirian, CEO at Davinci Micro...

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    Interview: The Scoop from CAGNY, with Russ Dieringer, Founder and CEO of Stratably

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    Interview: Profit Killers and Pitfalls to Avoid in your eCommerce Strategy, with Andrea Leigh,...

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    Interview: Profitability Month Q&A, with Chris Perry, Chief Learning Officer at firstmovr

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    Interview: How Effective Revenue Growth Management is the Key to Unlocking Omnichannel...

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    Interview: Opportunistic Innovation in the Supply Chain for Profitable Growth, with Dana Peirson...

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    Interview: Navigating the Era of Profitability, with Jordan Jewell, Director, Analyst in Residence...

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    Interview: The Liberated Consumer Has Roared to Life, with Andrea Leigh, Founder & CEO, Allume Group

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    Interview: Scroll, see, click

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    Interview: The 8 Factors for Maturing Ecommerce in 2023, with Chris Perry, Chief Learning Officer...

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    Interview: Innovations and Best Practices to Accelerate Digital Commerce, with Mert Damlapinar,...

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    Interview: Fresh Consumer Digital Shelf Insights, with Cara Wood, Head of Brand Journalism at...

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    Interview: Growing Ecommerce at a Global Brand from Scratch to Success, with Colette Richards,...

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    Interview: Small but Mighty Team Standing Out on the Digital Shelf, with Zack Rubin, Director of...

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    Interview: The Democratization of Ecommerce is Picking Up Speed, with Andrew Pearl, 2022 eCommerce...

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    Interview: Is Amazon today Pay-to-Play and the Impact on Your Strategy, with Kiri Masters, Head of...

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    Interview: The Omni Retailer P&L and How It Impacts Brand Profitability, with Chris Perry, Chief...

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    Interview: Manufacturer P&Ls Under Pressure, with Chris Perry, Chief Learning Officer & Co-Founder...

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    Interview: Q3 Data Recap, with Andrea Leigh, Founder and CEO, Allume Group

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    Interview: No One Can Hide Anymore from Digital Commerce, with Jeriad Zoghby, Global Lead for...

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    Interview: Establishing New Frameworks for Incrementality, with Russ Dieringer, Founder and CEO of...

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    Interview: Search Optimization in an Era of Private Brands and Retailer Ad Platforms, with Nathan...

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    Interview: 2022 Cyber 5 Data Search Performance Deep Dive, with Nathan Rigby, Co-founder at...

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    Interview: Make the Most of the Marketplace Opportunity in 2023, with guest Emily Pfeiffer,...

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    Webinar: Enabling the Right Technology for Results, with Matt Powell, Chief Technology Officer at...

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    Interview: The Squiggly Consumer Journey: The Latest Intel in Shopper Research, with Anne...

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    Interview: Retailer, shopper, and economic trends: Ecomm data and advice with Andrea Leigh, Founder...

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    Interview: Moving through the Digital Shelf Maturity Curve, with Cara Wood, Chief Brand Journalist,...

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    Interview: Reimagining the Customer Acquisition and Loyalty Journey, with Joe Fisch, CEO at Wine...

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    Interview: Transforming the Wholesale Buying Process in Fashion, with Kristin Savilia, CEO at JOOR

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    Interview: Driving the Digital Flywheel at Target, with David Glaza, Founder & CEO of Retail Media...

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    Interview: Going to the Post Office to Drive Growth, with Dave Fink, CEO and Co-founder of Postie

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    Webinar: How To Drive Omnichannel Growth by Understanding Each Commerce Touch Point, with Jennifer...

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    Interview: Growth Opportunities in EMEA, with Jérôme de Guigné, Founder and CEO, e-Comas

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    Interview: Testing the Future of Digital Experiences Now, with Jordan Jewell, Director, Analyst in...

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    Webinar: Drive Organizational Change with Executive Leadership Principles, with Lauren Livak and...

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    Interview: Shaping the Future, with Byron Reese, author, technologist, and CEO of scissortail.ai

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    Interview: A B2B Success Story, with Gireesh Sahukar, VP of Digital at Dawn Foods

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    Interview: Traversing the Amazon Jungle, with Jason Boyce, Founder & CEO of Avenue7Media

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    Interview: A New Platform Approach to Brick & Mortar Retail, with Amish Tolia, CoFounder and Co-CEO...

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    Webinar: Establish KPIs & Measure the Value of Your Digital Shelf

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    Ecommerce Opportunities Down Under, with Daniel Roberts, founder of SKUvantage, now CEO of Salsify...

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    Creating Wisdom From Numbers and Knowledge, with Mike Menkes, Senior Vice President at Analytic...

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    Inside the World of DTC M&A, with Ryan Lewendon, Partner at Giannuzzi Lewendon, LLP

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    Winning Talent in a Competitive Market, with Lauren Stiebing, Founder/CEO of LS International

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    The Need for Ruthless Simplicity in Uncertain Times, with Tom Goodwin, Retail Consultant, Author,...

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    A Roadmap to DTC Turnaround, with Mehtab Bhogal, Cofounder, Karta Ventures

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    Reading the 1H 2022 Ecommerce Tea Leaves, with Andrea Leigh, Founder and CEO, Allume Group

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    Recruiting Ecommerce Talent, with Lisa Heins, Founder of Talent Concierge

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    The Fundamentals of Digital Shelf Excellence, with Lynsey Sweales, CEO of SocialB

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    A Guide to Digital Shelf KPI & Benchmark Measurement

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    Nutrition-as-a-Service: Making Sustainable and Healthy Eating Easy for the Consumer, with Thomas...

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    Interview: Driving Accountability, Transparency, and Results in Retail Media, with Cara Pratt, SVP...

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    Webinar: Set the Right Distribution Priorities, with Lauren Livak, Director of the Digital Shelf...

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    Interview: A FutureCast on D2C, Community, Web3, Leadership, with Sonesh Shah, Global President at...

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    Interview: Reclaiming Revenue at Risk by Removing Consumer Frictions

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    Interview: Driving Profitability on Amazon

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    Interview: The Unbeatable Strategy of Loving Customers

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    Interview: The Case for Future Demand with CAVU Venture Partners

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    Interview: Inspiring Growth through Community with Outer

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    Interview: Servant Leadership Powers Digital Evolution and Performance at J&J

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    Interview: Math, Magic, and Art: Optimizing for Growth in D2C

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    Interview: Crypto, Web3, Blockchain, NFTs: A Primer for Brands

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    Interview: How To Be a Beast on Amazon

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    Interview: What Sheep and Ecommerce Leaders Have in Common

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    Interview: Introducing the Content Strategy Pillar of the Digital Shelf Playbook

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    Interview: Leverage the Power of Authentic User-Generated Video Content

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    Interview: Top 5 Issues of the Digital Leader Newsletter

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    The Future of PIM with Rob Gonzales and Peter Crosby

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    Interview: It’s not about the Fuel, it’s about the Friction

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    Interview: Global Digital and Ecommerce Education at Scale

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    Interview: Tapping into the Long Tail of Consumer Loyalty, with Wes Schroll, CEO & Founder, Fetch...

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    Interview: The Rising Importance of First Party Data, with Shelley Bransten, Corporate Vice...

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    Interview: People + Process + Tech: How KEEN is driving omnichannel success in a digital-first...

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    Interview: The Technology Strategy for a Digitally Resilient Organization, with Professor Gerald...

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    Interview: The Art and Science of a Digitally Resilient Organization, with Professor Gerald Kane,...

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    Webinar: Navigate Change Management, with Lauren Livak, Director of the Digital Shelf Institute and...

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    Interview: Measuring the Business Impact of Brand in the Digital Age, with Maggie Gross, Head of...

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    Podcast - Interview: Retail Worth Remarking On, with Steve Dennis, bestselling author of Remarkable...

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    Podcast - Webinar: Tackle Ecommerce Education & Understanding Across Your Organization

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    Interview: Building the Moat around Middle Market Manufacturers, with Eric Roth, Managing Director...

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    Podcast - Webinar: Assessing Data and Content Readiness for Your Digital Transformation Journey

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    Deep Dive: Post Pandemic Shopping Reflections and DTC Trends

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    Webinar: Develop a Winning Team for the Digital Shelf, with Lauren Livak, Director of the Digital...

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    Webinar: Adopt a Process to Support Your Market Growth and Agility, with Lauren Livak, Director of...

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    Interview: A Revolution in Data-Driven Digital Shopping in the Cannabis Industry, with Socrates...

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    Webinar: Plotting your Journey through the DSI’s Digital Maturity Curve

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    Interview: Building the Most Impactful Consumer Products Company of the Next Century, with Arturo...

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    Interview: How We Drive Maximum Growth Needs to Change, with Molly Schonthal, founder of the...

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    Interview: Caution: Retail Media Might Make You Lazy, with Eric Heller, formerly founder of...

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    Interview: Driving Loyalty and Growth through the Post-Purchase Consumer Journey, with David Morin,...

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    Interview: Manage Your Amazon Business the Same Way Amazon Does, with Andrew Hamada, co-founder and...

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    Interview: Building Scalable, Sustainable Digital-First Omnichannel Brands, with Rich Simpson,...

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    Interview: Amazon’s Leadership Principles, Refreshed, with John Rossman, Author of the Updated 3rd...

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    Interview: A Decade of Retail Media Innovation in One Year, with Sherry Smith, Managing Director of...

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    Interview: People, Process, and KPIs: Using a Competitive Mindset to Win the Digital Shelf, with...

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    Interview: Cross-Border Commerce at Scale, with Craig Reed, SVP of Global Trade at Avalara

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    Interview: The Future of Retail Media that’s Lifting In-store Sales by 3-5%, with Arsen Avakian,...

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    Interview: New Research on Commerce Org Design, with Christina Vail, Director of Client Strategy at...

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    Interview: Optimizing the Shopper’s Visual Experience, with Jehan Hamedi, Founder and CEO of Vizit

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    Interview: 100 Million Reasons to Use Walgreen’s Media Platform, with Luke Kigel, VP, Walgreens...

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    Interview: McCormick Shows Brands How to Make Every Moment Shoppable with James Seidl, Vice...

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    Interview: How Brands Can Win on Instacart, with Kiri Masters, Founder of Bobsled Marketing

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    Interview: What It Means to Be a Brand Today, with Andrea Leigh, VP of Strategy & Insights at...

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    Interview: Building Trust on the B2B Digital Shelf, with Sean Donovan, Digital Channel Manager for...

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    Interview: Orchestrating Brand Across the Full Spectrum of Commerce, with Edward Kim and Dan...

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    Interview: The Evolution of the Grocery Shopper, with Peter V.S. Bond

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    Interview: Live Shopping on the Rise, With Maryam Ghahremani, CEO of Live Video Shopping Platform...

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    Interview: The Critical Role of Channel Optimization in Modern Commerce, with Don Brett Chief...

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    Deep Dive: Amazon Earnings and Takeaways with Melissa Burdick

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    Interview: Turning Moments that Matter into a Competitive Advantage, with Fred Reichheld of Bain &...

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    Interview: Filling the Consumer Data Decision Gap, with Jascha Kaykas-Wolff, President at Lytics

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    Interview: A 21st Century House of Brands with 1.8 Billion to Spend, with Carlos Cashman,...

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    Interview: As The Cookie Crumbles, with Nishant Desai, Senior Director of Tech and Ad Ops at Xaxis,...

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    Interview: Digital Innovation and Commerce in B2B, with Gireesh Sahukar, VP of Digital at Dawn Foods

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    Interview: Rob Gonzalez Spitballs Commerce With the CPG Guys, Sri Rajagopalan and Peter V.S. Bond

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    Deep Dive: Epic Games Buys a Mall

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    Interview: Controlling Your Brand in the Age of Amazon, With James Thomson, Chief Strategy Officer...

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    Roundtable: Reenergizing in a New Year

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    Roundtable: Rumor Mill: Amazon vs. Shopify

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    Roundtable: G-Commerce?

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    Roundtable: Is Thrasio the new P&G?

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    Interview: Extracting Business Value from Data, with Julie Bernard, Global CMO/Board Member in...

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    Roundtable: What's a Brand Advertiser to Do?

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    Interview: The Great Brand Debate: Insource or Outsource?

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    Roundtable: How Much of the Consumer Experience Should You Own?

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    Roundtable: Ecommerce and Discovery in the Digital-First Omnichannel Age

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    Interview: The Oprah-fication of Marketplaces, featuring Kiri Masters, founder of Bobsled Marketing

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    Interview: What Amazon Earnings Foretell for the Holidays with Melissa Burdick

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    Interview: Making Retail Safe for Discovery Again, with Gwen Morrison, former CEO of WPP's Global...

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    Interview: Ecommerce Tech Stack History, 90s to now: a discussion with Dr. Adam Ferrari

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    Interview: New Omnicommerce Research, with Todd Szahun of Kantar and Kerry Curran of Catalyst and...

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    Roundtable: Pandemic-Inspired Store Designs

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    Roundtable: Since Everyone's Going Direct, Let's Get Better at It

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    Interview: ROBOTS!! and how they will transform grocery shopping, with John Lert, Founder and CEO...

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    Roundtable: The New Model for Driving Growth

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    Interview: From the Front Lines of Ecommerce, with Tim Madigan, a veteran of CPG commerce innovation

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    Roundtable: Amazon in Political and Legal Crosshairs

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