'Next Normal'
Guide to the Digital Shelf

Commerce leaders are experiencing the best of times and the worst of times. A pandemic that has driven digital commerce to the top of every brand’s priority list and areas of growth. Paired, however, with a pandemic-driven recession that will take some time to work out. Simultaneously, the commerce opportunities offered by direct connections to the consumer such as marketplaces, brand sites, and social commerce have expanded a brands’ control over its destiny while demanding a whole new set of people, process, and tech to take advantage of the opportunity.

Here’s a primer for these times. A series of in-depth conversations and content that we hope will inspire and inform your journey into this new era of Digital-First Omnichannel. Engage with it, and tell us what you need to know next.