The DSI Member’s Framework for Digital Shelf Performance
Download the digital shelf performance framework from the Digital Shelf Institute (DSI) and Profitero to drive digital shelf optimization and success.
This framework is divided into three sections:
- Are we investing enough? These metrics guide how much you should be spending on the digital shelf.
- How is that investment paying off? These metrics are for measuring your high-level performance in the channel, including category share leadership, online versus offline share, performance by retailer, channel economics, etc.
- How do we improve our return on investment? These metrics contribute to performance — both positively and negatively, including assortment and availability, pricing, search, content, ratings and reviews, etc.
Value for Every Stage of Digital Shelf Maturity
For beginners: Form a new measurement and tracking practice. This guide will establish what to measure, how to measure it, and how different KPIs relate to one another.
For intermediate brands: Evaluate your measurement practices against your peers. This guide will demonstrate the breadth of digital shelf metrics so you can uncover additional metrics and enhance your performance measurement.
For advanced practitioners: Communicate the value of your measurement practice across your organization. This guide will provide reassurance that you have all your bases covered as it relates to measurement — providing benchmarks and metric definitions for you to build upon.
*By submitting this form, you are requesting to become a member of the Digital Shelf Institute.
