Digital Shelf Playbook: Assessing Data and Content Readiness for Your Digital Transformation Journey

Digital transformation is a journey of many steps — and one of the most critical is building a clear content strategy. But doing this requires a deep level of understanding of your current state of content and knowing the answers to foundational questions.

• Where does your product content live within your organization?
• How complete is your product content?
• What product content needs to be created to ensure you can syndicate to your priority channels?

Whether you have all the answers — or you still have some digging to do — join our upcoming session to unlock the next chapter in our digital shelf playbook.

Register now for our on-demand webinar with Barbara Jenny-Wilson, director of digital content platforms at multinational beauty company Coty, well-known for its luxury brands like Philosophy, Katy Perry Parfums, and Kylie Skin by Kylie Jenner.

Jenny-Wilson walks you through her approach for assessing data and content readiness. Commerce experts Lauren Livak and Peter Crosby from the Digital Shelf Institute will also share their insights on building your action plan for digital shelf success.

Topics covered:

• A 101 breakdown of content readiness, including how to assess it
• An action plan for improving content readiness
• Insights into moving forward on your digital shelf journey.