Lessons for Established Brands: How D2C upstarts are transforming CPG

In the last seven years, consumer packaged goods (CPG) giants have lost $17B to innovative newcomers. Meanwhile, more than $5.5B was invested into CPG brands from 2015 to 2019. During that time, the number of brands receiving investment tripled and the amount of money invested quadrupled, the majority going to direct-to-consumer (D2C) brands.

This research report from the Digital Shelf Institute compiles data from hundreds of VC investments to unpack the scale and scope of the investments, and to highlight use cases demonstrating how those investments are being used to upend entire categories in CPG.

Read this report to understand how the overall CPG environment you’re operating in is changing, and to understand what strategies you can adopt to not just maintain your market share and position, but advance and win.