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From cutting-edge industry research and strategic insights to our podcast that interviews global ecommerce leaders and shares their tips and tricks for driving innovation, the Digital Shelf Institute (DSI) is committed to delivering the high-value content you need to meet and exceed your goals.
As 2021 comes to a close, we've picked 10 of our most critical and impactful content pieces to help you drive digital shelf innovation well into the new year.
Ecommerce is no longer considered an edge case — it's the future of retail. This renewed focus has led many executive teams to ask their digital leaders: What drives profitability in ecommerce — and how can we improve it?
The DSI report, "Executive Insights: The Primary Drivers of Ecommerce Profitability Across the Digital Shelf," outlines factors that can impact profitability and shows you how to improve profitability.
Mindset can be everything when it comes to driving innovation on the digital shelf. Take Rachel Tetreault, VP of sales and marketing digital commerce at EastPoint Sports, for example. Tetreault has taken her organization to the next level by developing strategies and ways to measure success.
The Unpacking the Digital Shelf podcast episode, "People, Process, and KPIs: Using a Competitive Mindset to Win the Digital Shelf," breaks down the strategies behind identifying the best key performance indicators (KPIs) to help your company win on the digital shelf.
Also, learn how Tetreault brings her competitive mindset, hunger for learning, and commitment to success to EastPoint Sports.
Behind every strong business is a strong team. As part of the Digital Shelf Playbook webinar series, Lauren Livak, director of the DSI, and Sheri Stoller, director of ecommerce at Trilliant Food and Nutrition, walk through the hows and whys of developing a team with the hunger to win.
The webinar, "The Digital Shelf Playbook: Develop a Winning Team," explores the different aspects of a winning team, how to make each team member feel valued and essential, and how your team can help your organization maximize growth and achieve success.
This year, the DSI recognized something very important: Brands must shift to the total growth accountability mindset. Total growth accountability has brands measuring all of their channel's shopping experiences to see what decisions they should make to get the desired results.
The guide, "The Shift to Total Growth Accountability," outlines the basics of total growth accountability and how to implement it at your organization.
TikTok has become one of the most popular social media platforms, making it an important new marketing tool. TikTok users are also the next generation of shoppers.
The Unpacking the Digital Shelf podcast episode, "Surfing the Wave of a Viral TikTok Sensation," Trace Rutland, digital hub director at Ocean Spray, shares the story and strategy behind the brand's legendary TikTok marketing masterpiece — and outlines how other brands can test a similar approach.
Change is inevitable, so it must be organized and managed efficiently. As part of the Digital Shelf Playbook webinar series, the DSI's Livak, and Bob Land, the director of consumer experience at Dorel Juvenile, explain how to oversee these necessary changes.
The webinar, "The Digital Shelf Playbook: Drive Organizational Change With Executive Leadership Principles," shares the essential principles to help guide you through the obstacles and potential challenges you may face while implementing change.
Navigating retailer add platforms can be tricky, and 2021 DSI research only reaffirmed this sentiment, leading the team to identify a process that would make navigation easier. The DSI published a new report and calculator in 2021 to help brands understand the full revenue impact of retailer ad platforms.
The report, "The Full Revenue Impact of Retailer Ad Platforms," reveals the iceberg of visible impacts of your company's investments — as well as the many pieces of information under the surface. The DSI retail ad calculator can also help your organization identify areas of improvement.
To optimize your digital shelf while going through significant changes, you must be prepared to deal with change and understand how to manage your team throughout the process.
In the Digital Shelf Playbook webinar series, "Navigate Change Management," the DSI's Livak, and Chris Parsons, president of the Americas at Mayborn Group, discuss navigating the only constant in ecommerce: change.
Change is something every executive will face — especially as the industry continues to evolve. Learn how to not only survive changes but also thrive through them, all while achieving maximum growth and profitability.
Ever wanted to take your brand and grow it into an Amazon ecommerce powerhouse? That's precisely what Thrasio does.
The Unpacking the Digital Shelf episode, "A 21st Century House of Brands with 1.8 Billion to Spend," shares insight from Carlos Cashman, co-founder and co-CEO at Thrasio. Its mission: To be "the most impactful consumer products company of the next century."
Cashman takes a deep dive into the branding, performance marketing, supply chain, and culture shaping this leading company in the Amazon seller aggregator category.
As your brand evolves, so must the tool you need to optimize revenue and meet the new demands of the digital shelf. The DSI, in partnership with Salsify, developed the "Digital Shelf Maturity Curve Assessment" to help organizations understand where they stand and how to move forward.
This guide, "Digital Shelf Maturity Curve: DSI Executive Explainer," walks brands through the core concepts of the assessment, answering two critical questions: What is the digital shelf? How can brands develop a strategic plan to adapt continuously?
From choosing the right KPIs and navigating new strategies for new tools like TikTok to developing a winning team to drive performance, these pressing topics have dominated conversations at countless brands in 2021.
It has always been the mission of the DSI to help commerce leaders stay ahead of change to drive innovation on the digital shelf and meet the new world of commerce.
Become a member to stay up to date on the digital shelf and join the DSI mailing list to get the latest from its community of industry leaders.
