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The Digital Shelf Institute (DSI) is dedicated to providing ecommerce leaders with the encouragement, insights, and fuel needed to succeed in digital commerce.
Whether you’re listening to our unparalleled podcast series, reading our groundbreaking research, or looking for actionable insights from industry leaders, we’ve got you covered.
As 2024 closes, here are the DSI’s top content picks and must-listens that will inspire you as you create your 2025 strategies.
Traditional category management helps brands and retailers create a more cohesive in-store experience. But with the rise of online shopping, ecommerce category management (eCatman) has become paramount.
The DSI collaborated with The Partnering Group (TPG) to write, “eCatman and the Path to Omni-Category Management: The Building Blocks of Ecommerce To Win in Omnichannel.”
This report helps brands better understand eCatman’s fundamentals and benefits for omnichannel success. It includes insights from two retailers and 11 top brand leaders across categories and provides eight best-in-class success criteria.
Consumer behaviors evolve in lockstep with trends and technologies that change daily. If brands want to stay ahead of the curve, they need to be constantly on the pulse of the market.
The DSI hosted a webinar entitled, “The Why Behind the Buy: Decoding Behaviors for Increased Reach” with Jeriad Zoghby, chief commerce strategy officer at Interpublic Group (IPG), to discuss how to make consumer experiences more memorable, discovery versus purchase channels, demographic preferences, and more.
“It's just super important to have that omni-mindset as you're going to market to ensure that you're maximizing your marketing investment to reach the right consumers and capitalize on that,” says Andy Beilke, former senior development manager of ecommerce strategy and capabilities at General Mills.
Beilke joined the “Unpacking the Digital Shelf” podcast to share his insights into General Mills’s omnichannel growth efforts. This episode will have you pondering the word “gonculator.”
Joint business planning (JBP) is a collaborative strategy that helps brands and retailers align on the best way to work together. However, there’s no standardized process, which can confuse both sides about expectations and needs.
The DSI partnered with Microsoft Advertising to create a report that highlights 14 leading brands and retailers’ JBP processes, including an actionable rubric for identifying critical areas of collaboration efficiently and effectively.
The fastest-growing organizations aren’t afraid to use different tactics to accelerate their growth on the digital shelf.
The DSI partnered with Digital Commerce Global (DCG) to share exclusive insights from their “2024 Digital Shelf Optimization Benchmark” in an on-demand webinar. They cover immediate actions that manufacturers can take to grow their sales, how to maximize return on investment (ROI) from digital retail media, and more.
Brands are discerning about where and how they spend their money. They want to ensure that their retail media spend is valuable and that their content is driving conversions.
The DSI partnered with Stratably to write, “The Role of Product Detail Pages (PDPs) in Retail Media Budget Decisions.” The report is a deep dive into brands’ retail media investment strategies, with a focus on how product detail page (PDP) quality can influence investment and internal support for digital shelf content.
Amazon’s artificial intelligence (AI) is changing the way that brands should approach search engine optimization (SEO). The rules of the game are changing, and only the AI-savvy will advance on the scoreboard.
Spencer Millerberg, founding partner at DetailPage.com, joined an episode of “Unpacking the Digital Shelf” to share insights on how brands can win market share with Amazon AI and what’s to come.
Content is king. But lackluster content experiences with missing product information and poor imagery will turn customers away.
Content effectiveness is about more than just the content, and its definition varies across organizations. DSI partnered with Profitero to write, “Defining Content Effectiveness: How Content Maturity Can Help Brands Better Meet Shopper Needs.”
This report features insights from ecommerce leaders from different industries about their definition of content effectiveness and how they incorporate it into their organization.
Omnichannel commerce has become a crucial part of the buying journey. According to Salsify’s “2024 Consumer Research” report, 49% of shoppers prefer a blend of in-store and online shopping.
But bridging the gap between the digital and physical shelves can be challenging. Diana Macia, director of global omni-commerce capabilities at Kellanova, joined the 250th episode of “Unpacking the Digital Shelf” to discuss how brands can break down these silos and provide shoppers with best-in-class experiences.
AI can revolutionize brands’ global operations by reducing manual labor efforts and increasing efficiency and automation. And while it can’t replace humans, those who fail to adapt to AI will be replaced by those who do.
The DSI and Momentum Commerce created a guide that provides real-world examples of how brands can use AI to scale, drive efficiency, and improve operational strategies.
Ecommerce Leaders Have What They Need To Succeed
As 2025 approaches, remember that these 10 resources can serve as a wellspring of information and inspiration for your ecommerce strategy.
While trends and consumer behavior are constantly changing, one thing remains constant: We’ll always be here to provide ecommerce leaders with the tools they need to succeed on the digital shelf.
Become a DSI member to stay up to date on the digital shelf, and join our mailing list to get the latest from our community of industry leaders.
