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From forward-looking industry research to conversations with leading ecommerce innovators and practitioners, the Digital Shelf Institute (DSI) is committed to producing engaging, compelling, and insightful content you need to deliver the best online experience and take your business to the next level.
As the DSI says goodbye to 2022, here’s a look back at some of the best content created this year. Here are the DSI’s top 10 content picks for 2022.
It’s an omnichannel world, so brands that want to build and maintain their competitive edge must bridge the gap between online and offline. The DSI report, “Digital Decoded: How to Drive Omnichannel Growth by Understanding Each Commerce Touch Point,” provides a roadmap for how brands can do just that.
This report covers how digital and physical shelf teams could collaborate more effectively and how organizations can make better budget and resource investments to drive profitability and growth.
When it comes to choosing ecommerce technology, there are hundreds — if not thousands — of solutions from which brands can choose. Do you go with a best-of-breed solution, or do you try a new, disruptive technology that’s gaining more buzz in the industry?
Brand leaders face these questions every day. FTD and Salsify’s recent webinar, “Digital Shelf Playbook: Enabling Technology,” helps them find an answer to these questions. The webinar covers how organizations can build an agile tech stack to support digital shelf initiatives, how they can cultivate trust between IT and the business, and powerfully harness technology to deliver the best online experience.
In today’s fragmented ecommerce environment, every brand uses different metrics and standards to measure performance.
Still, ecommerce professionals could benefit greatly from collecting best practices and learning from their peers. The “DSI Member’s Framework for Digital Shelf Performance” has gathered the collective wisdom of DSI Executive Forum members to create an inventory of frequently used key performance indicators (KPIs) and benchmarks for brand manufacturers at each stage of digital shelf maturity.
This framework is an excellent resource if you’re looking for a step-by-step guide for driving digital shelf optimization.
Most brands can’t focus on just one market to continually propel their growth. They need to have a global presence. Europe, the Middle East, and Africa (EMEA) present a prime opportunity for brands to reach new audiences and grow their market share.
In this “Unpacking the Digital Shelf” podcast episode, “Growth Opportunities in EMEA,” Jérôme de Guigné, founder and CEO of the ecommerce agency e-Comas, shares how brands can develop profitable and sustainable ecommerce strategies in EMEA.
Building a compelling product detail page (PDP) is the Holy Grail for most brands. This DSI webinar, “Digital Shelf Playbook: Develop and Grow Your Product Content Strategy,” offers tips and tricks for how brands can build an effective, scalable content strategy at every stage of digital shelf maturity and make best-in-class product content the centerpiece of their efforts to deliver the best online experience.
With Walmart, Instacart, Kroger, and CVS all having their own channels, the retail media landscape continues to expand and evolve. Cara Pratt, senior vice president at Kroger Precision Marketing, is at the forefront of this evolution.
In the “Unpacking the Digital Shelf” podcast episode, “Driving Accountability, Transparency, and Results in Retail Media,” Pratt shares insight into how America’s largest grocer is driving innovation with its retail media platform and what it all means for brands.
Not every product will perform well on the digital shelf, but developing the right distribution strategy can help brands optimize product performance and profitability.
The Digital Shelf Playbook webinar, “Set the Right Distribution Priorities,” shares insights on how brands can prioritize and invest in a profitable product assortment and provides tips for how they can create an effective prioritization strategy.
“The great resignation,” “quiet quitting,” and “the great renegotiation” — all these terms have come to characterize the massive reshuffling and realignment happening in the job market.
Every industry is feeling it, including ecommerce, which means companies must reassess how they recruit and retain digital talent. This one-page explainer, “How To Attract Digital Talent,” provides some quick, actionable tips brands can use to attract — and keep — the best talent.
The DSI believes in fostering a collaborative learning environment and sharing best practices that will advance the industry as a whole, which is why it offers a range of free resources to its members.
The DSI’s education modules feature six courses created by ecommerce practitioners. These resources are only available to DSI members, but you can easily become a member and then access them by creating a Skilljar account.
Within the last three years, brands have navigated unprecedented growth, rapidly changing consumer behavior, massive supply chain disruptions, and high inflation.
But even in this constantly changing landscape, focusing on the fundamentals is still vital to ecommerce success, according to Tom Goodwin, a retail consultant, author, and speaker.
During his appearance on the “Unpacking the Digital Shelf” podcast, “The Need for Ruthless Simplicity in Uncertain Times,” Goodwin shares why brands should stop chasing shiny objects and instead focus on ruthless simplicity to grow their business — even in uncertain economic times.
From formulating effective strategies to measure digital shelf performance to creating a seamless omnichannel experience and navigating shifts in retail media, several topics have reshaped how brands engage consumers and deliver the best online experience in 2022.
The DSI’s mission has always been to be at the forefront of these conversations and empower ecommerce leaders with the information they need to innovate, build their competitive advantage, and future-proof their businesses.
The DSI certainly isn’t stopping in 2023.
Become a DSI member to stay up to date on the digital shelf, and join our mailing list to get the latest from our community of industry leaders.
