Amazon DSP: A 2021 First Mover Advantage

Since the early days of Google search ads, there have been a series of digital marketing innovations that have created a first mover advantage for brands willing to jump in. Amazon DSP (and its targeting capabilities) is the latest example. Expert James Thomson, Chief Strategy Officer at Buy Box Experts: “There's no other form of advertising that allows you to do this level of targeting, to go after shoppers who have already declared they are in the market to buy these very products.”

Join the Digital Shelf Institute in a conversation with James and his colleague Dave Vermeulen as they lay out what the opportunity is on Amazon DSP and how you and your brand can gain competitive advantage from it in 2021. 

You will learn:

• What it takes to conquest your competitor traffic on Amazon, including how smaller brands can leverage larger brands’ off-Amazon advertising campaigns
• How to retarget your own Amazon shoppers that don’t buy the first time around
• How Amazon DSP advertising accelerates the performance of your existing Amazon AMS efforts
• How DSP advertising can become more important than Facebook or Google advertising 

Speakers

• James Thomson, Chief Strategy Officer, Buy Box Experts
• Dave Vermeulen, Director, Client Services, Buy Box Experts
• Peter Crosby, Executive Director, Digital Shelf Institute