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Omnichannel Series

5 Ways Brands Can Win on TikTok

TikTok is one of the fastest-growing social platforms ever, and has aged-up faster than any platform in history. From brand channels to trends to viral challenges, we’ll share some best practices for marketing on TikTok.

Last quarter, Evan Horowitz, CEO of creative agency Movers+Shakers, joined the Digital Shelf Institute for an introductory crash course on TikTok marketing. And now, Evan is back with host Peter Crosby to go deeper into the TikTok success strategies for brands.

You will learn:

How TikTok became the most popular social media app of all time;
What the best brands are doing on TikTok;
All about brand channels, ads, viral challenges, and more;
How brands can create authentic content on TikTok; and
Tangible strategies and best practices for TikTok marketing.

Speakers

Peter Crosby, Executive Director, The Digital Shelf Institute (DSI)
Evan Horowitz, CEO and Co-Founder, Movers+Shakers